How to prepare for the busiest time of the year?

November and December is probably the busiest time of the year for jewellery wholesalers. The holiday season is upon us and people are buying plenty of gifts and spending significant money for their loved ones. The worst move you could make would be to not have enough jewellery for the season. We are here to help guide you through this time of year!

For the first timers

If this is your first holiday season, you better saddle up! Although you may get excited to have the new trendy items in your collection, if this is your first holiday then you may want to stick to the basics. Consider adding the list of staple pieces below to your collection.


A simple, elegant chain necklace can be worn every day with just about every outfit, and it will never go out of style. From thick to thin, chains are everlasting and a must-have for your collection. Something like a herringbone or curb chain are the perfect example to add.  

Tennis Bracelet

Tennis bracelets have a uniquely relaxed feel and can be dressed up or down. Customers can pair it with a classic t-shirt or even formal wear, this piece is elegant and chic.

Signet Ring

The signet ring is bold and fresh making the piece feel modern yet youthful. It is the most classic ring for men and women to have. 

Stud Earrings

Whether your customers love to layer earrings or stick with single stones, a pair of stud earrings are an essential piece for your collection to have. 

Hoop Earrings

Silver or gold. Big or small. There are endless possibilities when it comes to hoop earrings. This jewellery staple has been a popular choice to elevate a look and is always going to be a trendy piece to have. Shop our wide range of hoops here

Christmas Pieces

Lastly, christmas jewellery pieces must be an essential to have in your collection. We recommend not to overload with these pieces as Christmas is once a year but it is good to have a variety. Nothing says holiday like santa studs, christmas trees or religious pendants. 

For those with a bit more experience you want to create an eye-catching collection which you can find at House of Jewellery

Grow awareness

It is important to have your digital marketing channels help grow awareness of your brand this time of year. Help promote your collection, create a holiday catalogue and draw in customers to purchase holiday pieces. Another important marketing tool is to use email marketing on a regular basis during the holiday season. We recommend starting outreach as soon as possible if you want a head start from competitors. 

The bottom line

The holiday season is very often the most profitable and busiest time of year for jewellery stores. Make sure that you plan accordingly and that you make the right choices. Themed jewellery is great, but customers often want a timeless Christmas. 

Make sure to check out our Digital Catalogue that can help you pick holiday jewellery pieces and guide you through this time of year. Shop our best-selling styles, and explore all you need to make this holiday selling season the best yet!

Leave a Reply

Your email address will not be published.