Jewellery and influencers go hand in hand when it comes to this day and age. The global jewellery market size is expected to expand at a compound annual growth rate of 8.5% from 2022 to 2030. With social media and the internet becoming a huge part of our daily lives, influencers have also been a hot topic. More and more, we are seeing brands shift focus to influencer marketing as well as influencers tackling different interests such as jewellery. What types of influencers are there? Funnily enough, there are different levels of influence. Below are a list of influencers: Mega-influencers: more than 1...

Gold jewellery goes back centuries and continuously plays a prominent role in our daily lives. The yellow metal holds true value as it is the most precious metal. Gold has become a part of every human culture. If there is one thing in the world that signifies luxury, its gold and symbolizes wealth. The yellow metal can be moulded into coins, crowns and jewellery. What is the history of gold jewellery and why is it so precious? Instagram Where Does Gold Come From? Gold is a chemical element easily recognized by its yellow metallic color. Gold comes in its natural form that can...

With social media becoming more and more popular, every brand should stay on trend through its platforms. Nowadays, you can discover, reach and interact with brands and companies within a single social media platform. It is very important for small businesses, large companies, etc. to include social media in their marketing strategies. Engaging Content As retail online becomes more and more important, we recommend keeping your online presence with compelling content. Create brand loyalty through social media marketing by connecting with your customers to develop trust and present your brand with loyalty. Product visuals, engaging design ideas, BTS, or even short videos are...

Gold or silver jewellery? When it comes to jewellery, there are many styles, metals and endless options to choose from. Your customers may be unsure about whether to wear gold or silver, which metal looks best on their skin, or if they can wear both gold and silver jewellery together?  We have created some tips to help you guide your customers through choosing the right metal of jewellery. Once you have guided them through these steps, it will be easier for you to pick our jewellery pieces that work well for them. 1) Jewellery and skin tone Like makeup, the first tip and...