{"id":1390,"date":"2019-07-25T08:48:38","date_gmt":"2019-07-25T08:48:38","guid":{"rendered":"https:\/\/houseofjewellery.com\/blog\/?p=1390"},"modified":"2019-06-27T20:50:33","modified_gmt":"2019-06-27T20:50:33","slug":"the-four-cs-of-diamonds","status":"publish","type":"post","link":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/","title":{"rendered":"The Four C&#8217;s of Diamonds"},"content":{"rendered":"\n<p style=\"font-size:1px\" class=\"has-text-color has-very-light-gray-color wp-block-paragraph\">four <g class=\"gr_ gr_26 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"26\" data-gr-id=\"26\">c&#8217;s<\/g> of diamonds <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buying diamonds <g class=\"gr_ gr_27 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"27\" data-gr-id=\"27\">doesn&#8217;t<\/g> have to be a stressful situation. In fact, it should be exciting &#8211; no matter if you&#8217;re buying for yourself or someone else! <g class=\"gr_ gr_30 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"30\" data-gr-id=\"30\">Unfourtunetly<\/g>, people take the four c&#8217;s and turn them into something much more confusing than they should be. It&#8217;s cut, clarity, carat, and colour, not confusion, crying, confused again, and calling your jewellery expert friend for help to make sure you&#8217;re getting the best deal!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve got all the basics you need to know about the four <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"3\" data-gr-id=\"3\">c&#8217;s<\/g> of diamonds right here.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/b\/b9\/Diamond_cut_history.png\" alt=\"\"\/><figcaption>Courtesy of:   <a href=\"https:\/\/de.wikipedia.org\/wiki\/Bearbeiten_von_Benutzer:Heliodor\">J<\/a><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Diamond_cut_history.png\">uergen Schoner via Wikimedia.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cut<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you read our blog post about diamond <a href=\"https:\/\/houseofjewellery.com\/blog\/2018\/11\/13\/diamond-cuts-shapes\/\">cuts and shapes<\/a>, you&#8217;ll already know that they are two different things &#8211; something that many people use as synonyms. The cut of the diamond isn&#8217;t the shape, such as round or emerald, it&#8217;s actually the proportion of the diamond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cut of the diamond is what makes it sparkle and fire (the colourful shine). However, rven if it isn&#8217;t cut properly, a high-quality diamond won&#8217;t look as bright and shiny as it should. If diamonds are cut too shallow, the light escapes out the bottom, and if too deep, the light escapes out the side. The proportions have to be just right in order for the light to enter the diamond through the top, reflect through the bottom sides, and come back up to your eye.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"475\" height=\"660\" src=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest.png\" alt=\"four c's of diamonds\" class=\"wp-image-1443\" srcset=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest.png 475w, https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest-216x300.png 216w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><figcaption>Courtesy of: Gem Coach via Pinterest.com<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Clarity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diamonds may be the hardest material on the planet, but that doesn&#8217;t mean they&#8217;re 100% perfect. Clarity looks at imperfections on a diamond. That&#8217;s right, imperfections. All diamonds have them &#8211; just like anything else on <g class=\"gr_ gr_203 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"203\" data-gr-id=\"203\">the<\/g> Earth, there is no such thing as a &#8220;perfect&#8221; diamond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the surface, they&#8217;re called blemishes, and within the diamond, they&#8217;re inclusions. Since these imperfections are microscopic, they don&#8217;t affect the quality as much as other aspects. In fact, for the most part, you can&#8217;t notice them with a naked eye. That said, the smaller the imperfections, the higher the quality.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"309\" height=\"500\" src=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest2.png\" alt=\"four c's of diamonds\" class=\"wp-image-1444\" srcset=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest2.png 309w, https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest2-185x300.png 185w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><figcaption>Courtesy of: Elegant Jewelry Armoire\nElegant Jewelry Armoire via Pinterest.com<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Colour<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Colour is probably the easiest of the four <g class=\"gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"6\" data-gr-id=\"6\">c&#8217;s<\/g> of diamonds to understand. Diamond colour ranges from colourless (which are the highest quality diamonds) to a light yellow (which are the lowest grade of diamonds). <g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"5\" data-gr-id=\"5\">Completly<\/g> colourless diamonds are very rare, so most people opt in for nearly colourless. Remember: natural diamonds will never change colour over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, colour diamonds, such as blue and purple, are a completely different story. Those come down to <a href=\"https:\/\/www.naturallycolored.com\/diamond-education\/how-are-colored-diamonds-made\">chemistry<\/a>. Sometimes when diamonds are created, other elements are included, which changes the colour.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"485\" height=\"441\" src=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest3.png\" alt=\"four c's of diamonds\" class=\"wp-image-1445\" srcset=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest3.png 485w, https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/Screenshot_2019-06-27-Pinterest3-300x273.png 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><figcaption>Courtesy of: Diamond Buzz via Pinterest.com<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Carat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned in a <a href=\"http:\/\/whats-a-diamond-carat-a-quick-guide-to-diamond-wieghts\">previous post<\/a>, the carat refers to the diamond&#8217;s weight. There are two main factors that are looked at while determining the carat: the top diameter in <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling multiReplace\" id=\"4\" data-gr-id=\"4\">millimeters<\/g>, and the cut grade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that two diamonds that have the same carat won&#8217;t have the same value. That&#8217;s because other factors come into play and affect it. The four c&#8217;s of diamonds sometimes affect each other, and carat is a perfect example of that. Diamonds with the same carat might be deeper or more shallow, more yellow, or have more inclusions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamonds-2599816_1280-1280x720.jpg\" alt=\"\" class=\"wp-image-1447\" srcset=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamonds-2599816_1280.jpg 1280w, https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamonds-2599816_1280-300x169.jpg 300w, https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamonds-2599816_1280-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption>Courtesy of:  <a href=\"https:\/\/pixabay.com\/photos\/diamonds-shinning-sparkle-stone-2599816\/\">MYuenS via Pixabay.com<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to Consider Outside the Four C&#8217;s of Diamonds<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The four c&#8217;s of diamonds are important to keep in mind while shopping around, but there are a few more tips we want to share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have a grade of diamond in mind, remember that different shapes, metals, and sizes will change how they appear. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, setting a diamond on a yellow gold band might let some colour shine through it. Similarly, high-faceted cuts like round or cushion will reflect more light than those with fewer facets, such as emerald or asher, meaning more colour might be seen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking at carats, many say you should buy a little under your ideal. While 1.90 is smaller than 2.0, the size is barely noticeable to the naked eye.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many more tips to buying diamonds, but one important trick is to  shop around to get an idea of what&#8217;s available on the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>four c&#8217;s of diamonds Buying diamonds doesn&#8217;t have to be a stressful situation. In fact, it should be exciting &#8211; no matter if you&#8217;re buying for yourself or someone else! Unfourtunetly, people take the four c&#8217;s and turn them into something much more confusing than they should be. It&#8217;s cut, clarity, carat, and colour, not confusion, crying, confused again, and calling your jewellery expert friend for help to make sure you&#8217;re getting the best deal! We&#8217;ve got all the basics you need to know about the four c&#8217;s of diamonds right here. Cut If you read our blog post about&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[89,163,5],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewellery","tag-diamonds","tag-gemstones","tag-jewellery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Four C&#039;s of Diamonds - House Of Jewellery Blog<\/title>\n<meta name=\"description\" content=\"Buying diamonds doesn&#039;t have to be a stressful situation. We&#039;ve got all you need to know about the four c&#039;s of diamonds right here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Four C&#039;s of Diamonds - House Of Jewellery Blog\" \/>\n<meta property=\"og:description\" content=\"Buying diamonds doesn&#039;t have to be a stressful situation. We&#039;ve got all you need to know about the four c&#039;s of diamonds right here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/\" \/>\n<meta property=\"og:site_name\" content=\"House Of Jewellery Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thehouseofjewellery\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thehouseofjewellery\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-25T08:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rishabh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@houseofjewelry\" \/>\n<meta name=\"twitter:site\" content=\"@houseofjewelry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rishabh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/\"},\"author\":{\"name\":\"Rishabh\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#\\\/schema\\\/person\\\/50cf7e084c76254f35c32f9d59eb53e6\"},\"headline\":\"The Four C&#8217;s of Diamonds\",\"datePublished\":\"2019-07-25T08:48:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/\"},\"wordCount\":740,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/diamond-1186139_1920.jpg\",\"keywords\":[\"diamonds\",\"gemstones\",\"jewellery\"],\"articleSection\":[\"Jewellery\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/\",\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/\",\"name\":\"The Four C's of Diamonds - House Of Jewellery Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/diamond-1186139_1920.jpg\",\"datePublished\":\"2019-07-25T08:48:38+00:00\",\"description\":\"Buying diamonds doesn't have to be a stressful situation. We've got all you need to know about the four c's of diamonds right here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#primaryimage\",\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/diamond-1186139_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/diamond-1186139_1920.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Courtesy of: ColiN00B via Pixabay.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/the-four-cs-of-diamonds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Four C&#8217;s of Diamonds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/\",\"name\":\"House Of Jewellery Blog\",\"description\":\"Wholesale Silver and Gold Jewellery\",\"publisher\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#organization\",\"name\":\"House of Jewellery\",\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Logo-2021-2-1-copy.png\",\"contentUrl\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Logo-2021-2-1-copy.png\",\"width\":1000,\"height\":653,\"caption\":\"House of Jewellery\"},\"image\":{\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thehouseofjewellery\\\/\",\"https:\\\/\\\/x.com\\\/houseofjewelry\",\"https:\\\/\\\/www.instagram.com\\\/houseofjewellery\\\/\",\"https:\\\/\\\/www.pinterest.ca\\\/houseofjewellery\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC5LWwxylzoLUAmGD9Wyomig\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/#\\\/schema\\\/person\\\/50cf7e084c76254f35c32f9d59eb53e6\",\"name\":\"Rishabh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g\",\"caption\":\"Rishabh\"},\"description\":\"House of Jewellery, located in Toronto, Ontario, has established itself as a leading company in the dynamic jewellery industry. Our commitment is to offer a comprehensive range of fashionable and competitively priced jewellery pieces, addressing the demands of today's selective and well-informed consumers. Over the past 30 years, House of Jewellery has proudly served the retail jewellery market in North America. Our dedicated team of buyers scours the globe to source unique jewellery designs, meticulously selected to meet the distinct preferences of our diverse clientele and their customers. Our clientele is as diverse as our product lines, spanning from DIY designers to well-established independent retailers and longstanding chain stores. With the growing presence of online retailers, we recognize the evolving market landscape and aim to accommodate the needs of all their patrons. Additionally, we collaborate closely with jewellers to create custom-made jewellery pieces that align seamlessly with their individual brands. Our extensive inventory features an array of trendy designs in sterling silver, some of which incorporate exquisite cubic zirconia. We also embrace minimalistic aesthetics with our recently expanded lines of 10K and 14K gold jewellery, complemented by a substantial collection of conflict-free diamonds. To better connect with our valued customers, House of Jewellery actively engages on various social media platforms. We encourage you to follow us on your preferred platform to stay informed about our latest product offerings and trends. With our commitment to staying on-trend and delivering exceptional value, House of Jewellery is here to help you shine in the ever-evolving world of jewellery fashion.\",\"sameAs\":[\"https:\\\/\\\/houseofjewellery.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/thehouseofjewellery\",\"https:\\\/\\\/www.instagram.com\\\/houseofjewellery\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/house-of-jewellery\",\"https:\\\/\\\/www.youtube.com\\\/@houseofjewelleryTO\"],\"url\":\"https:\\\/\\\/houseofjewellery.com\\\/blog\\\/author\\\/hoj_admin_1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Four C's of Diamonds - House Of Jewellery Blog","description":"Buying diamonds doesn't have to be a stressful situation. We've got all you need to know about the four c's of diamonds right here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/","og_locale":"en_US","og_type":"article","og_title":"The Four C's of Diamonds - House Of Jewellery Blog","og_description":"Buying diamonds doesn't have to be a stressful situation. We've got all you need to know about the four c's of diamonds right here.","og_url":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/","og_site_name":"House Of Jewellery Blog","article_publisher":"https:\/\/www.facebook.com\/thehouseofjewellery\/","article_author":"https:\/\/www.facebook.com\/thehouseofjewellery","article_published_time":"2019-07-25T08:48:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","type":"image\/jpeg"}],"author":"Rishabh","twitter_card":"summary_large_image","twitter_creator":"@houseofjewelry","twitter_site":"@houseofjewelry","twitter_misc":{"Written by":"Rishabh","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#article","isPartOf":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/"},"author":{"name":"Rishabh","@id":"https:\/\/houseofjewellery.com\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6"},"headline":"The Four C&#8217;s of Diamonds","datePublished":"2019-07-25T08:48:38+00:00","mainEntityOfPage":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/"},"wordCount":740,"commentCount":1,"publisher":{"@id":"https:\/\/houseofjewellery.com\/blog\/#organization"},"image":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#primaryimage"},"thumbnailUrl":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","keywords":["diamonds","gemstones","jewellery"],"articleSection":["Jewellery"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/","url":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/","name":"The Four C's of Diamonds - House Of Jewellery Blog","isPartOf":{"@id":"https:\/\/houseofjewellery.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#primaryimage"},"image":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#primaryimage"},"thumbnailUrl":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","datePublished":"2019-07-25T08:48:38+00:00","description":"Buying diamonds doesn't have to be a stressful situation. We've got all you need to know about the four c's of diamonds right here.","breadcrumb":{"@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#primaryimage","url":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","contentUrl":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","width":1920,"height":1080,"caption":"Courtesy of: ColiN00B via Pixabay.com"},{"@type":"BreadcrumbList","@id":"https:\/\/houseofjewellery.com\/blog\/the-four-cs-of-diamonds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/houseofjewellery.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Four C&#8217;s of Diamonds"}]},{"@type":"WebSite","@id":"https:\/\/houseofjewellery.com\/blog\/#website","url":"https:\/\/houseofjewellery.com\/blog\/","name":"House Of Jewellery Blog","description":"Wholesale Silver and Gold Jewellery","publisher":{"@id":"https:\/\/houseofjewellery.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/houseofjewellery.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/houseofjewellery.com\/blog\/#organization","name":"House of Jewellery","url":"https:\/\/houseofjewellery.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/houseofjewellery.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/Logo-2021-2-1-copy.png","contentUrl":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2022\/03\/Logo-2021-2-1-copy.png","width":1000,"height":653,"caption":"House of Jewellery"},"image":{"@id":"https:\/\/houseofjewellery.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thehouseofjewellery\/","https:\/\/x.com\/houseofjewelry","https:\/\/www.instagram.com\/houseofjewellery\/","https:\/\/www.pinterest.ca\/houseofjewellery\/","https:\/\/www.youtube.com\/channel\/UC5LWwxylzoLUAmGD9Wyomig"]},{"@type":"Person","@id":"https:\/\/houseofjewellery.com\/blog\/#\/schema\/person\/50cf7e084c76254f35c32f9d59eb53e6","name":"Rishabh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b22db3edc7d7724e0c6df74a1ca7d024e185ccd46004c522c74f14afed32f38?s=96&d=mm&r=g","caption":"Rishabh"},"description":"House of Jewellery, located in Toronto, Ontario, has established itself as a leading company in the dynamic jewellery industry. Our commitment is to offer a comprehensive range of fashionable and competitively priced jewellery pieces, addressing the demands of today's selective and well-informed consumers. Over the past 30 years, House of Jewellery has proudly served the retail jewellery market in North America. Our dedicated team of buyers scours the globe to source unique jewellery designs, meticulously selected to meet the distinct preferences of our diverse clientele and their customers. Our clientele is as diverse as our product lines, spanning from DIY designers to well-established independent retailers and longstanding chain stores. With the growing presence of online retailers, we recognize the evolving market landscape and aim to accommodate the needs of all their patrons. Additionally, we collaborate closely with jewellers to create custom-made jewellery pieces that align seamlessly with their individual brands. Our extensive inventory features an array of trendy designs in sterling silver, some of which incorporate exquisite cubic zirconia. We also embrace minimalistic aesthetics with our recently expanded lines of 10K and 14K gold jewellery, complemented by a substantial collection of conflict-free diamonds. To better connect with our valued customers, House of Jewellery actively engages on various social media platforms. We encourage you to follow us on your preferred platform to stay informed about our latest product offerings and trends. With our commitment to staying on-trend and delivering exceptional value, House of Jewellery is here to help you shine in the ever-evolving world of jewellery fashion.","sameAs":["https:\/\/houseofjewellery.com\/","https:\/\/www.facebook.com\/thehouseofjewellery","https:\/\/www.instagram.com\/houseofjewellery\/","https:\/\/www.linkedin.com\/company\/house-of-jewellery","https:\/\/www.youtube.com\/@houseofjewelleryTO"],"url":"https:\/\/houseofjewellery.com\/blog\/author\/hoj_admin_1\/"}]}},"jetpack_featured_media_url":"https:\/\/houseofjewellery.com\/blog\/wp-content\/uploads\/2019\/06\/diamond-1186139_1920.jpg","_links":{"self":[{"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":12,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":1449,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions\/1449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/media\/1448"}],"wp:attachment":[{"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/houseofjewellery.com\/blog\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}