{"id":3352,"date":"2022-10-11T18:06:10","date_gmt":"2022-10-11T18:06:10","guid":{"rendered":"https:\/\/houseofjewellery.com\/blog\/?p=3352"},"modified":"2022-10-11T18:06:13","modified_gmt":"2022-10-11T18:06:13","slug":"jewellery-and-influencers","status":"publish","type":"post","link":"https:\/\/houseofjewellery.com\/blog\/jewellery-and-influencers\/","title":{"rendered":"Jewellery and Influencers"},"content":{"rendered":"\n

Jewellery and influencers go hand in hand when it comes to this day and age. The global jewellery market size is expected to expand at a compound annual growth rate of 8.5% from 2022 to 2030. With social media and the internet becoming a huge part of our daily lives, influencers have also been a hot topic. More and more, we are seeing brands shift focus to influencer marketing as well as influencers tackling different interests such as jewellery.<\/p>\n\n\n\n

What types of influencers are there?<\/h2>\n\n\n\n

Funnily enough, there are different levels of influence. Below are a list of influencers:<\/p>\n\n\n\n

  1. Mega-influencers:<\/strong> more than 1 million followers<\/li>
  2. Macro-influencers:<\/strong> content creators with followers between 40,000 to 1 million<\/li>
  3. Micro-influencers:<\/strong> niche individuals with followers between 1,000 and 40,000<\/li>
  4. Nano-influencers:<\/strong> those with fewer than 1,000 followers<\/li><\/ol>\n\n\n\n
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    Influencer Page<\/a><\/figcaption><\/figure>\n\n\n\n

    Connecting with followers<\/h2>\n\n\n\n

    Whether you are a small business or a large business, it is important to connect with the followers as you may find someone that is a type of influencer. Nowadays, many influencers are branching out into their own businesses trying to find companies to work with. <\/p>\n\n\n\n

    Partnering<\/strong> with influencers <\/h2>\n\n\n\n

    Being able to work with an influencer is a huge hit these past couple of years. It is the number one marketing strategy for many brands. Below are the benefits of working with influencers:<\/p>\n\n\n\n