Wholesale Jewellery Blog | Gold, Silver & Retail Insights | House of Jewellery Canada
Wholesale jewellery insights, trend forecasts, retail growth strategies, and product updates for North American jewellery retailers.
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Jewellery / 19.09.2022

Gold jewellery goes back centuries and continuously plays a prominent role in our daily lives. The yellow metal holds true value as it is the most precious metal. Gold has become a part of every human culture. If there is one thing in the world that signifies luxury, its gold and symbolizes wealth. The yellow metal can be moulded into coins, crowns and jewellery. What is the history of gold jewellery and why is it so precious? Instagram Where Does Gold Come From? Gold is a chemical element easily recognized by its yellow metallic color. Gold comes in its natural form that can...

Jewellery / 22.08.2022

With social media becoming more and more popular, every brand should stay on trend through its platforms. Nowadays, you can discover, reach and interact with brands and companies within a single social media platform. It is very important for small businesses, large companies, etc. to include social media in their marketing strategies. Engaging Content As retail online becomes more and more important, we recommend keeping your online presence with compelling content. Create brand loyalty through social media marketing by connecting with your customers to develop trust and present your brand with loyalty. Product visuals, engaging design ideas, BTS, or even short videos are...

Jewellery / 04.08.2022

How do you prepare for picky customers that are never satisfied? There is always that one “picky” customer that comes into a store and is very particular about what they like and what they don’t. If you’re wondering how to handle picky customers without risking a sales loss, keep reading to learn the top 3 ways to help pick out jewellery for a picky customer. Gather staple pieces  Staple pieces allow you to go from day to night effortlessly and still look chic. You can never go wrong with staple pieces. This is the perfect opportunity to help guide your picky...

Jewellery / 25.07.2022

When it comes to jewellery, there are simple jewellery photography props you can use on a budget to get that high-quality photo. This can help encourage sales but also make your shots more creative and diverse can help build a stronger brand image. If customers can’t see detailed jewellery images on your website or social media, how else will you convenience them that your jewellery is worth purchasing? This blog will guide you through the tips and tricks to achieve innovative images on a budget.  Jewellery Photography Equipment Here are some of the basic jewellery photography equipment you’ll want to have: CameraTripodLighting sourceTableWhite...

Jewellery / 14.07.2022

Gold or silver jewellery? When it comes to jewellery, there are many styles, metals and endless options to choose from. Your customers may be unsure about whether to wear gold or silver, which metal looks best on their skin, or if they can wear both gold and silver jewellery together?  We have created some tips to help you guide your customers through choosing the right metal of jewellery. Once you have guided them through these steps, it will be easier for you to pick our jewellery pieces that work well for them. 1) Jewellery and skin tone Like makeup, the first tip and...

Jewellery / 11.07.2022

Featured Image We’re giving you an insight into what you need to know about your birthstones and what it says about you. What is a birthstone? What is the birthstone for my month? What does my birthstone represent? Find all the information you need to know about these beautiful gems below. Let’s begin! First off, what is a birthstone? Birthstones are gemstones that represent a person’s birth month. Each month has a unique gemstone associated with it and holds a significant meaning. Birthstones and zodiac signs have similar attributes but not entirely. January - Garnet Garnet is a deep red gemstone. January’s birthstone is...

Jewellery / 22.06.2022

Symbols have been an integral part of our daily lives and play a powerful role in how we express ourselves. When it comes to jewellery, some wear meaningful jewellery as a symbol of their culture or faith, whereas others wear them as amulets for prosperity and protection. If you’re looking for a piece of symbolic jewellery to add to your collection, then you’ve come to the right place. In this blog, we’ll be taking a look at our most popular symbol jewellery at HOJ, and the meanings that lie beneath it. The Symbolism Of The Lightning Bolt In Greek mythology, the lightning...

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