Wholesale Jewellery Blog | Gold, Silver & Retail Insights | House of Jewellery Canada
Wholesale jewellery insights, trend forecasts, retail growth strategies, and product updates for North American jewellery retailers.
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Jewellery, Social Media / 20.04.2021

It may seem like everyone is focusing on visual-based social media apps like Instagram and TikTok, but blogging will help your jewellery business. While visual-based apps are where a lot of people are spending their time, we've seen that the art of blogging is still going strong. Even if people don't necessarily read all the content, blogging is still a solid method of creating awareness for your jewellery business. How? Keep reading to find out. People Still Read Blogs Again, yes, many people spend most of their time on social media apps, but blogging is still going strong - otherwise, we wouldn't...

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Jewellery / 06.04.2021

Personalized jewellery has become a major trend in the last year. Everyone wants to get custom necklaces, bracelets, rings - the list goes on. These days the trends in fashion (specifically jewellery) tend to lean towards uniqueness, personality, and self-expression. Personalized jewellery falls into that realm, making it ideal to have the resources ready for when your customers come to you looking for it. Not convinced? Keep reading. Courtesy of: Rebekah B. via Pinterest.com Personalized Jewellery and Pop Culture We can't really say where personalized jewellery really began, but a lot of people attribute it to street fashion and the hip-hop scene of...

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Jewellery / 30.03.2021

The Mask chain might remind you of your grandma's eyeglass chain, but it's a little different. Mask chains are a great way for your customers to keep safe and look stylish at the same time. Since no one really knows how long the pandemic will last, it makes sense to maintain health and safety measures for the time being. That's why we carry the mask chain. If you're still on the fence about if mask chains are worth wearing, keep reading. We've listed the benefits of this modern fashion trend. It's Hands-Free Constantly removing and re-applying your mask is part of most...

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Social Media / 23.03.2021

Having an online presence is more crucial than ever! Navigating social media can be intense for people who may not understand how it works, but HOJ is here to help! We've put together a list of social media tips and best practices for jewellers to navigate the Wild West that is the internet. Photo by: Engin Akyurt from Pexels.com 1. Learn Everything About Your Target Audience Our first of many social media tips is one of the most crucial: Know your target audience - and as much about them as possible. Think of the 5 Ws + H. Who's buying from you, who could be...

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Jewellery / 01.03.2021

Finding sterling silver earrings in Toronto (or anywhere for that matter) can be a tiresome task these days. There are so many different wholesalers to choose from it can get incredibly daunting very quickly. We've talked to our staff to come up with what they consider our best minimalist sterling silver earrings in Toronto. The Bee and Daisy Mismatch Studs These studs are just too cute to pass up, especially during the warmer months. The bee and daisy are both motifs that are often used during the spring and summer, especially when it comes to fashion. While many people argue that earring...

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Jewellery / 15.02.2021

You may have heard the phrase "e-coated jewellery" and wondered what it is. Also known as electrodeposition or electro-coating, e-coating isn't such a bad thing in the long run. After reading this article, you're going to feel confident about informing your customers about what e-coating is and the benefits of it. What is E-Coating? E-coating is the process of covering an object in a fine layer of lacquer using electric currents. If done right, the layer is consistent, even, and most importantly, unnoticeable. Why Do People E-Coat Jewellery? There are several reasons why jewellery is made with a layer of e-coating. E-coating helps to protect...

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Jewellery / 08.02.2021

It's important to understand how to travel with jewellery, even if no one is going on vacation these days. Transporting your accessories can get messy quickly - especially if you have multiple chains, necklaces, or gemstones. It doesn't have to be a hassle, though. By properly storing jewellery while you travel, you can save yourself some time. Untangling chains and necklaces or having to repair broken accessories are tedious and can ruin the trip. Featured Chain: TS-028-10 Whether you're moving to a new home, visiting your loved ones, or taking the vacation of a lifetime, you should understand how to travel...

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Jewellery / 01.02.2021

Love Knot jewellery isn't as popular as heart or rose accessories when it comes to symbols of love, but that doesn't make it any less romantic. Knots have a long history of symbolism in human history, and can be traced back to ancient times. These knots come in all kinds of shapes and sizes, but still represent similar ideas. If you're looking for an alternative to most Valentine's Day-esque jewellery, then keep reading, because love knots may be just what you're looking for. Courtesy of: Pixabay.com via Pexels.com What's in a Name? The Love Knot goes by several other names, including Lover's Knot...

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