It may seem like everyone is focusing on visual-based social media apps like Instagram and TikTok, but blogging will help your jewellery business. While visual-based apps are where a lot of people are spending their time, we’ve seen that the art of blogging is still going strong. Even if people don’t necessarily read all the content, blogging is still a solid method of creating awareness for your jewellery business. How? Keep reading to find out.
People Still Read Blogs
Again, yes, many people spend most of their time on social media apps, but blogging is still going strong – otherwise, we wouldn’t be sharing this information Sure, the market may be saturated, but that doesn’t mean you won’t get any views.
Blogging has changed a lot since it started. It’s no longer restricted to being a public diary where people spill their thoughts out into the void and hope someone sees. Blogging has become a method to share news, learn about fashion trends, find out the best DIYs – the list goes on. Blogs are a prevalent method of communication – after all, you’re reading this, aren’t you?
It’s a Cheap and Easy Form of Marketing
Blogging is another form of sharing content with people. You don’t need a master’s in creative writing in order to start. All you need is a solid platform, some free time, and a plan for scheduling and making posts. Most website hosting services are relatively cheap, but hypothetically speaking you could still get away with a free plan (your URL won’t be unique to your site, and you may not get the same amount of traffic as you would if you bought your domain).
Blogs Help Establish a Brand
Jewellers can use blog posts to educate, inform, and promote themselves to people. Sharing this information can help to establish their brand or company through their expertise or the innovative approach towards jewellery and retail. Do you offer special engraving services or do you have a complimentary coffee bar? Write about it! Share what it’s like behind the scenes – let your audience know what separates you from the rest.
Build Awareness and Connections
Building brand awareness and developing connections are important in our virtual world.
Awareness comes with people finding and sharing your content. Use your social media accounts to share the content from your blog or inform them of a new post. Add links to emails to redirect people to posts to learn more information about the make and material of new items that just dropped or events you may plan to host post-pandemic. Get the word out and encourage others to share as well.
To create connections with said people, be personable. Share what it’s like to run a store, what made you want to start making jewellery – whatever it is, be authentic. Let your customers know there are people behind the store and who they are.
A Blog Can Drive Traffic to Your Site
Blogging will help your jewellery business through SEO. Search engine optimization is a topic deserving its own post, but in a nutshell, SEO is a process of ensuring the maximum number of potential visitors to a site by meeting a certain number of criteria.
It’s how Google and other search engines redirect people to your website after searching different keywords. For example, if you type “apple recipes: into Google, you’re going to get a number of blogs with different apple-based recipes. That’s because these blogs meet a certain number of criteria like word count and image metadata to reach that point.
This can help you gain more customers when people search certain things like “summer jewellery trends” or “sterling silver chains”
There is an endless number of apps, widgets, and plug-ins that can help you with this, several of them are either free or have a small fee. A good place to get started is learning what SEO is.
Use it as a Landing Page
Again, blogs aren’t what they used to be. Many people now use blog posts as landing pages to inform audiences through long-form posts.
An example of this is if you launch a new product line and want to show potential customers how to style this collection. You would share an Instagram post about these new pieces, mention there’s a new blog post about how to style them, and tell them to view the post through a link in your Instagram bio. The blog post would have information about each piece, how to style it with different accessories or on its own, and a link to the product page where they can purchase the item.
Through this method, blogging will help your jewellery business by offering more information on these pieces. This would entice people with the benefits of the piece that may be left out in social media posts.
Generate Leads through CTAs
CTAs – or Call to Actions – are simple ways to get people to perform certain acts. Think of any Instagram ads that say “Learn More” or “Buy Now” with a hyperlink while showing off a new product or service. Blog posts work the same way, but they offer more information. Blogging will help your jewellery business if you use CTAs to nudge people in the right direction.
Encourage People to Share Your Content
As mentioned before, the market is a bit saturated, but encouraging people to share your content goes a long way. Blog posts are easy to share, and by encouraging people to do so helps your exposure (which you can do through CTAs).
