social media Archives - House Of Jewellery Blog
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Jewellery, Lifestyle / 14.11.2025

Silver vs Gold Jewelry: Which One Matches Your Style and Budget? There are hardly arguments in the world of fashion as old and as shining as silver vs gold jewelry. The two metals have been able to withstand time as symbols of decadence, identity, and self-expression. However, regarding personal style and utility, the question matters more: is it better to wear gold or silver jewelry? At House of Jewellery (HOJ), we know that each jewel has a story to be told, and it is not about the rules to wear gold or silver but about what you see in a reflection. We...

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Jewellery, Social Media / 20.04.2021

It may seem like everyone is focusing on visual-based social media apps like Instagram and TikTok, but blogging will help your jewellery business. While visual-based apps are where a lot of people are spending their time, we've seen that the art of blogging is still going strong. Even if people don't necessarily read all the content, blogging is still a solid method of creating awareness for your jewellery business. How? Keep reading to find out. People Still Read Blogs Again, yes, many people spend most of their time on social media apps, but blogging is still going strong - otherwise, we wouldn't...

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Social Media / 23.03.2021

Having an online presence is more crucial than ever! Navigating social media can be intense for people who may not understand how it works, but HOJ is here to help! We've put together a list of social media tips and best practices for jewellers to navigate the Wild West that is the internet. Photo by: Engin Akyurt from Pexels.com 1. Learn Everything About Your Target Audience Our first of many social media tips is one of the most crucial: Know your target audience - and as much about them as possible. Think of the 5 Ws + H. Who's buying from you, who could be...

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Holidays, Social Media / 24.11.2020

Social media marketing for the holidays doesn't have to be hard. It comes down to having the right time, tools, and knowledge to implement tactics to help drive traffic and awareness. Since this is one of - if not the busiest - times of the year for retailers, we've put together a blog post to help you increase sales. Keep reading to find out how to promote yourself to potential clients, as well as remind your existing customers to shop your merchandise. Photo by: Jessica Lewis via Pexels.com Have a Calendar The first step to any social media marketing for the holidays...

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