Having an online presence is more crucial than ever! Navigating social media can be intense for people who may not understand how it works, but HOJ is here to help! We've put together a list of social media tips and best practices for jewellers to navigate the Wild West that is the internet. Photo by: Engin Akyurt from Pexels.com 1. Learn Everything About Your Target Audience Our first of many social media tips is one of the most crucial: Know your target audience - and as much about them as possible. Think of the 5 Ws + H. Who's buying from you, who could be...
