Social Media Archives - House Of Jewellery Blog
Wholesale jewellery insights, trend forecasts, retail growth strategies, and product updates for North American jewellery retailers.
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Jewellery, Lifestyle, Social Media / 10.02.2026

How Jewelry Plating Thickness Impacts Longevity Have you ever purchased a shiny object and then, after wearing it for a few more weeks, saw that its color changed, as if it had an entirely new personality. It was generally an issue with the thickness, and some real-life wear and tear. Plating may appear premium, feel premium, yet wear out very quickly when the layer is too thin to the usage of the piece. The objective was straightforward, align the plating depth with the work the jewelry was to perform, be it daily wear, occasional wear, or special event and back in the...

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Jewellery, Social Media / 02.02.2026

What Makes Sense for Retailers in Today’s High-Gold Market? Retailers, you’re seeing it firsthand.The price of solid gold is sitting at historic highs—and it’s changing how customers shop. Gold prices have reached record levels worldwide, now hovering close to $5,000 CAD per ounce. As a result, 10K and 14K solid gold jewellery is shifting from everyday buying into special-occasion territory. Consumer behavior is evolving.And for retailers, smart inventory planning matters more than ever. So what’s the move? The Smart Alternative: Gold Vermeil Chains Here’s the good news: there is a solution that keeps both your customers and your margins happy. Gold Vermeil Chains. They deliver the look and...

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Jewellery, Lifestyle, Social Media / 14.11.2025

What Are the Benefits of Wearing Silver Jewelry in Daily Life? Silver jewelry is classic, high-end, and versatile. However, in addition to being very beautiful, most people would often ask themselves: What are the advantages of wearing silver jewelry in our day-to-day life? It is not just a visual boost that silver jewelry is provided, be it a sleek silver chain, an elaborately designed bracelet, or a simple ring. At House of Jewellery ( HOJ ), we have witnessed how even a simple act as a silver chain or bracelet, could redefine not only your wardrobe, but your general feeling of harmony...

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Jewellery, Social Media / 20.04.2021

It may seem like everyone is focusing on visual-based social media apps like Instagram and TikTok, but blogging will help your jewellery business. While visual-based apps are where a lot of people are spending their time, we've seen that the art of blogging is still going strong. Even if people don't necessarily read all the content, blogging is still a solid method of creating awareness for your jewellery business. How? Keep reading to find out. People Still Read Blogs Again, yes, many people spend most of their time on social media apps, but blogging is still going strong - otherwise, we wouldn't...

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Social Media / 23.03.2021

Having an online presence is more crucial than ever! Navigating social media can be intense for people who may not understand how it works, but HOJ is here to help! We've put together a list of social media tips and best practices for jewellers to navigate the Wild West that is the internet. Photo by: Engin Akyurt from Pexels.com 1. Learn Everything About Your Target Audience Our first of many social media tips is one of the most crucial: Know your target audience - and as much about them as possible. Think of the 5 Ws + H. Who's buying from you, who could be...

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Holidays, Social Media / 24.11.2020

Social media marketing for the holidays doesn't have to be hard. It comes down to having the right time, tools, and knowledge to implement tactics to help drive traffic and awareness. Since this is one of - if not the busiest - times of the year for retailers, we've put together a blog post to help you increase sales. Keep reading to find out how to promote yourself to potential clients, as well as remind your existing customers to shop your merchandise. Photo by: Jessica Lewis via Pexels.com Have a Calendar The first step to any social media marketing for the holidays...

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