How to Position Brass Jewellery in the Premium Fashion Segment Brass jewellery has for years been considered to be less costly than 10/14K gold. That perspective is fast changing these days. The customers of today are better-informed, more savvy technologically, and more discerning than ever before. They are looking for products which support their values, live their way of life and bring them meaning. Retailers, in turn, are under even greater pressure to maintain a fresh, vibrant stock while at the same time dealing with rising prices, competitive pressures, and a demand for new products. This change is a huge opportunity for retailers. Where...