Author at House of Jewellery | Wholesale Jewellery Marketing Specialist
Wholesale jewellery insights, trend forecasts, retail growth strategies, and product updates for North American jewellery retailers.
wholesale jewellery Canada, B2B jewellery supplier, gold vermeil wholesale, sterling silver wholesale, lab grown diamond jewellery wholesale, jewellery distributor North America
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Jewellery / 23.01.2021

Wholesale silver jewelry can be hard to sift through. There are many different styles and designs to choose from. There's simply not enough time in the day to go through the entirety of what's available to you as a retailer, especially if you're just starting. As a result, we've put together a list of some staff favourites to add to your new and upcoming collection (or to add to an existing one if you've been in the business for a while). Not everything may fit into your store's aesthetic, but these pieces are definitely a good place to start! Featured Rings:...

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Jewellery / 09.01.2021

Alternative engagement rings are becoming more "normal" in the sense that people don't want the traditional ring. Which makes sense, considering not everyone has the same tastes as Princess Diana or Elizabeth Taylor. Practicality, pricing, and self-expression are some of the reasons people either design their own custom rings or purchase a ring that's less-than-traditional. Either way, here are some ideas to consider when looking at your own. View this post on Instagram A post shared by The Raw Stone |...

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Jewellery / 08.12.2020

Gold vermeil is the hot trend right now - and rightfully so. It's perfect for people who want the classic gold look but don't want to pay the classic high price. In order to better understand why gold vermeil is so popular right now, you need to know how it compares to other platings and even gold-filled itself. We've put together a quick guide for you, so keep reading. Featured Chains: ROPE80, ROPE60, ROPE40 Gold Vermeil When it comes to jewellery, gold vermeil (pronounced ver-may) refers to when a piece of sterling silver is coated with gold. Sterling silver is always the base...

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Lifestyle / 06.12.2020

It's that time: we've made it to December's Zodiac signs. However, since we've covered both in previous posts, we're just going to give you the basic run-down. If you'd like to read more about them be sure to click the links within the text. Courtesy of: Johannes Hevelius via Wikimedia Commons Sagittarius (November 23rd - December 22nd) The modern image of Sagittarius comes from a combination of the Babaloniyan's Nergal and the Greek's Chiron. Both feature a creature that's half man, half horse, and skilled in archery. This half of December's Zodiac signs is optimistic and idealistic, striving to achieve big dreams. They're also...

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Holidays, Social Media / 24.11.2020

Social media marketing for the holidays doesn't have to be hard. It comes down to having the right time, tools, and knowledge to implement tactics to help drive traffic and awareness. Since this is one of - if not the busiest - times of the year for retailers, we've put together a blog post to help you increase sales. Keep reading to find out how to promote yourself to potential clients, as well as remind your existing customers to shop your merchandise. Photo by: Jessica Lewis via Pexels.com Have a Calendar The first step to any social media marketing for the holidays...

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Jewellery / 18.11.2020

Winter trends don't care that it isn't officially winter until December 21st this year, nor that it doesn't snow until about January. Despite this, we can start to see the direction that fashion is going to be taking next season, especially with jewellery. Make sure to keep on top of all the trends so when your customers ask for them, you're ready and well prepared. Featured Earrings: ST-1511 Seasonal/Holiday Themed Jewellery This one is a given considering we're approaching December. While it doesn't last beyond Christmas, festive jewellery does see a spike during the winter season. It always helps to have some snowflakes,...

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Jewellery / 06.11.2020

When it comes to December's birthstone, many people think of zirconia or turquoise. While they're both gorgeous in their own rights, we've decided to focus on another lovely gem: blue topaz. While it doesn't have the same fame as a diamond or elegance as a pearl, this gem is one that shouldn't be underestimated. Courtesy of: Michelle Jo via Wikimedia Commons 1. A Rainbow Stone Topaz is available in just about every colour of the rainbow. However, because the blue tone is so rare, sometimes blue topaz is actually a result of heating faint or colourless topaz. This might be something to...

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Holidays, Jewellery / 05.11.2020

With the Holidays right around the corner, Christmas gifts are everyone's priority. You're going to want to start stocking up on supplies, or maybe you have and you're looking for last-minute accessories for your shop. We've put together a short list to get some ideas going so you can be 100% prepared for the most wonderful time of the year. Featured Products: EB-R-12, IB-1097, PB-SQ-7 Bangles The bigger, the better and the smaller, the sweeter. When it comes to bangles, it depends on what your customers are looking for. HOJ carries a large collection of these silver beauties to choose from. There are...

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