Author at House of Jewellery | Wholesale Jewellery Marketing Specialist
Wholesale jewellery insights, trend forecasts, retail growth strategies, and product updates for North American jewellery retailers.
wholesale jewellery Canada, B2B jewellery supplier, gold vermeil wholesale, sterling silver wholesale, lab grown diamond jewellery wholesale, jewellery distributor North America
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Jewellery / 18.07.2023

The jewellery market is continually growing and it is important in evaluating the performance of your jewellery marketing strategies. Evaluating your strategies not only helps you identify what is working well but also allows you to make informed decisions and adjustments to maximize your marketing efforts. In this blog post, we will explore key steps to consider when evaluating the performance of your jewellery marketing strategies. Website Your website is the most important attribute of your marketing strategies, as it is the main source for your customers to turn to. Your website is a powerful tool for showcasing your jewellery products and...

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Jewellery / 12.07.2023

When you are a part of the jewellery business, it’s all about lighting for jewellery photography and presenting the quality of each piece. There are a few simple tricks that can make jewellery look shinier and with the right tools and tips, you’ll find that it is not impossible to have beautiful photography. In this article, we’ll be giving you a crash course on how to take pictures like a pro. Before After Jewellery photography equipment When taking photographs, it’s not all about purchasing high-quality gear. With a few essentials and good lighting, you can create beautiful images of your product. Below are the...

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Jewellery / 20.06.2023

Bracelets are the perfect layering piece and can be styled in different ways day to day. They come in various sizes, materials, and styles. We’ve prepared the ultimate guide to bracelets to help you understand what is out there and what is currently trending on the market.  Types of bracelets It’s helpful to know the most common types of bracelets worn and their styles. Below are some bracelets that we feel you would need in your collection.  Chain  Chain bracelets are typically made of metal links connected together to form a “chain”. The types of chains can vary, with the most popular being cable,...

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Jewellery / 23.05.2023

Jewellery can be fun and playful and gives us the opportunity to mix and match different pieces to create a style of our own. In this blog, we'll explore 5-ways to mix and match jewellery that can elevate looks and amplify style by pairing different designs, metals, and colors. 1. Layered Necklaces Layering necklaces is a fantastic way to create depth and visual interest. Start with a simple, dainty necklace as a base, and add a chunkier piece like our Herringbone chain to complement it. Experiment with different lengths and textures to achieve a balanced and chic look. For example, below...

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Jewellery / 10.05.2023

Spring has sprung with these must-have jewellery trends that we know are going to work for your customers. The transition between winter and spring brings us bright and refreshing trends to try. Be Bold in Silver While mixing metals is trending, if you're looking to stick to one we suggest silver. Silver is back in trend and is giving a modern look this spring. We offer a wide range of trendy silver jewellery options that will fit all your customer's needs. Explore pendants, earrings, bracelets, and rings that fit your spring look. Another advantage of silver jewellery is that it goes...

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Jewellery / 18.04.2023

Coming across a life-changing hack can improve your life and save yourself time and trouble. We've come up with a list of jewellery hacks you wish you knew sooner and we think will be useful for retailers to know about. Keep reading to find out how you can store your findings, how not to lose a stud earring from a pair, and much more. 1. Organizing your jewellery findings Things you will need: Transparent plastic container Sticker labelsDisplay tray This organizing system for jewellery findings is cheap and easy to do. Simply having a plastic container with dividers helps organize, and visibly see your...

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Jewellery / 04.04.2023

How ready are you for this Mother's Day? Get your store ready for one of the year's biggest events! Below is a Mother's Day Gift Guide, from solid gold to sterling silver we're here to help you kickstart your sales for this year. 14K Yellow Gold Diamond Script Mom Necklace Gift Idea 1: Personalization Personalized jewellery is the perfect piece of jewellery to give on this special day. Whether it's an engravable necklace, initial charms, and so forth, personalized jewellery helps tell the story of who wears the jewellery and can be passed on for decades. Gift Idea 2: Heart Jewellery Heart jewellery...

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Jewellery / 14.03.2023

This blog is all about the most common jewellery clasps and why it is an important factor when it comes to buying jewellery pieces. It may look simple to purchase necklaces and bracelets but, it's not. There are things you'll need to consider when selecting one and an important factor is its clasp. There are many types of jewellery clasps that come in all shapes, sizes, and price points. From lobster clasps to fishhook clasps, clasps play a critical part in jewellery. The right clasps can help with everyday wear and tear and prevent damage to the pieces that you...

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