Jewellery and influencers go hand in hand when it comes to this day and age. The global jewellery market size is expected to expand at a compound annual growth rate of 8.5% from 2022 to 2030. With social media and the internet becoming a huge part of our daily lives, influencers have also been a hot topic. More and more, we are seeing brands shift focus to influencer marketing as well as influencers tackling different interests such as jewellery.
What types of influencers are there?
Funnily enough, there are different levels of influence. Below are a list of influencers:
- Mega-influencers: more than 1 million followers
- Macro-influencers: content creators with followers between 40,000 to 1 million
- Micro-influencers: niche individuals with followers between 1,000 and 40,000
- Nano-influencers: those with fewer than 1,000 followers
Connecting with followers
Whether you are a small business or a large business, it is important to connect with the followers as you may find someone that is a type of influencer. Nowadays, many influencers are branching out into their own businesses trying to find companies to work with.
Partnering with influencers
Being able to work with an influencer is a huge hit these past couple of years. It is the number one marketing strategy for many brands. Below are the benefits of working with influencers:
- Reach a bigger audience
- Grow social media followers
- Drive sales
If you are an influencer that has a brand and wants to expand into jewellery, click here and review our eligibility to register with us!
