Although having an online presence is more important than ever (and will continue to rise in importance), having a hardcopy jewellery catalog is still valuable. It may not seem that way with the ease of the internet and the mass use of e-commerce, but trust us on this one. Keep reading to better understand the importance of hardcopy jewellery catalogs.
Transportation
As a business owner, you may be required to do a lot of travelling. Sometimes the vehicles don’t have access to wifi or you’ve used all your data for the month – this is where the hardcopy jewellery catalogs come in handy. You can bring them with you on your trips and read them during your commute (if you’re not driving), sitting in your car parked in a lot – whatever the case may be. They can fit into any large purse or backpack and are lightweight so they won’t hold you down.
Making Notes
Have you tried to make notes on your phone? Let’s face it, it isn’t that easy: either the pdf files require too much time to actually format the note, the notes features get buried on your phone, and photos pile up eating valuable space. Sure, you can make notes on your laptop, but are you going to carry it everywhere with you? Catalogs are perfect for making notes with a pen or using good old-fashioned dog ears.
Show Customers
Sometimes your customers are looking for something you don’t have but your suppliers do. You may not want to show them your suppliers’ websites for obvious reasons, and you may not have photos of similar products saved to your phone. Instead, hardcopy jewellery catalogs (such as ours) keep pricing information hidden in the back so you don’t have to worry about negotiating a price with your customers.
Offline Use
While it may be hard to imagine, there are times when you won’t have access to wifi. Travelling, being outside, and standing in line are a few of the many situations you may encounter connectivity problems. Having a hardcopy jewellery catalog is great to have in situations when you need to plan your next purchase but can’t reach your suppliers’ websites.
While a softcopy of the HOJ 2022 Catalog is available online, you can email, call, or leave a notice in your next order to get your hands on a hardcopy version.
