You’ve probably heard the term “private label jewellery” and wondered what it was. Maybe you have a bit of an understanding but you want to know more, or you’re curious if it’s right for you. Don’t worry! We’ve made a quick cheat sheet for you to better understand what private label jewellery is and if it’s right for you.
What is Private Label Jewellery?
Private labelling is to have a logo, brand name, or other details stamped or etched into jewellery. Many different metals can be used, but HOJ offers silver and gold since those are what we specialize in.
Overall, the process can take eight to 12 weeks to complete. This is to make sure that the product itself is exactly how you want it, to make sure it needs your needs, and to ensure a physical sample is correct. Afterwards, it takes about another four to six weeks for manufacturing. Sometimes there are situations in which the process could take more or less time. This could be because it’s a reorder, a shipping problem, or other events. A lot of this time can be cut down if you choose to go with a House of Jewellery design, or if you’re reordering a custom design you’ve already approved through our process.
The Benefits
The benefits of are:
- Increases brand awareness through a customized label
- The ability to curate and customize a product line specific to a brand or aesthetic
- Allows discrepency for those who don’t want their suppliers’ names on their products
Think private label jewellery is right for you? Have more questions? Visit our dedicated webpage for more information.
